Germaine de Capuccini launches its latest great innovation and does it in a big way. More than 200 beauty professionals have already known the renewed Timexpert Rides and the new global ambassador of the brand, the international model Eugenia Silva.
Germaine de Capuccini has organised a Press Day in the centre of Madrid attended by the most relevant beauty press to support and know the latest new products of the firm .
A very special day to present the NewGermaine de Capuccini with a corporate video created by Victor Claramunt with Marina Cerdá, Communication Director of the firm. Next, Olivia Llorens, Marketing Director revealed the latest anti-wrinkles innovation from TImexpert Rides.
In this stage was presented Eugenia Silva as new ambassador of the brand. Eugenia is a synonym of elegance, authenticity, sensitivity, and commitment. The firm has found in Eugenia the perfect ambassador to begin a new stage, and a perfect representation of its brand values: Innovation, Professionalism, and Social Commitment, especially with women .
“Age, apart from wrinkles, gives you the capacity to look at life with different eyes, of knowing to distinguish better the good among so much noise and to identify those things that are worth betting on”.
With these words Eugenia Silva joins the Germaine de Capuccini family as global brand ambassador.
The day ended with a roundtable on “Women, beauty and cosmetics” in which took part professional and expert women in different fields: Eugenia Silva, model and ambassador of Germaine de Capuccini, Marta Etura, actress and Vicepresident of the Film Academy, Ana Locking, fashion designer, and Inmaculada Vivó, Technical Director of Germaine de Capuccini; all moderated by Helena Diez-Fuentes. During the dynamic various subjects were discussed, among which stand out: beauty and its influence in the future of women, the role of women today and cosmetics and innovation as a key element for well-being .
As a final culmination the attendants were able to give a pretty bouquet of flowers to their reference woman. The bouquets were created by them with the help of a florist and Germaine was in charge of making them reach their destination in perfect condition.
A presentation in which the protagonists have been beauty and innovation .