Germaine de Capuccini, leading Spanish company in the professional skincare sector, bets on female football confirming its firm commitment for equality. And it does so becoming the main sponsor of the female football team Levante Unió Deportiva Femenino for the 2019-2020 season.
“We believe in the future of female football, in the values it stands for (team work, commitment, fair play), and in equality in the field and in all areas. In Levante UD we have seen the perfect partner. Our bet and support for the players are firm, we don’t want to be just a logo on the T-shirt. The recognition of women in the professional area is in the DNA of Germaine de Capuccini since its foundation”. Ana Pons, Corporate Director.
Beauty and sports unite to transmit a series of essential values that Germaine de Capuccini and Levante UD share: effort, sacrifice, spirit of achievement, innovation, social commitment, and of course the role of women and gender equality.
“It is an important step the fact that Germaine de Capuccini bets on Levante UD Femenino and that it is a brand so linked with the world of women shows we are on the right path. Satisfaction and gratitude to Germaine for thinking of us, for understanding that Levante, and specifically the female section, is the right place to join their brand with ours”, Quico Catalán, Quico Catalán, President of Levante UD.
The iconic swan of the brand will be seen on the football kit, publicity banners, media of the club, and social media of the team. A sponsorship action included in a wider project of Corporate Social Responsibility.
Levante UD is one of the three historical Spanish female football teams that currently have a team in each of the higher categories. The union of both firms is included in the commitment with equality. Even from its beginning, Germaine de Capuccini has been committed to women, as 80% of its 160 employees are women.