Germaine de Capuccini opens a branch in its Italian subsidiary, founded almost 10 years ago. Italy is the second most relevant market as for invoicing and presence of the firm.
The branch, located in the city of Udine, has received with open arms the Italian and Spanish journalists from the beauty sector and has been able to know first-hand and interview the global ambassador of Germaine de Capuccini, the model and business woman Eugenia Silva, who also has renewed for two more years with the firm
The event began with a lunch in the Italian city of Udine and with a meeting of the Spanish and Italian press. There were the journalists Barbara Pellegrini (Elle magazine), Francesca Varasi (Marie Claire), Veronica Cristino (Vogue), Valentina Bottoni (Vanity Fair), Cristiana Provera (Amica) and Paola Spezi (Grazia). Also, the journalists from Spain, Violeta Valdés (Marie Claire) and Marichu del Amo (Elle.com).
Later, they went to the branch’s headquarters, where they saw the premises of the brand and a corporate presentation. Also, they witnessed a very emotional moment. The General Management of the company gave the Italian branch a very special gift: a painting of the painter from Barcelona Bea Sarrias, famous for portraying architectural spaces with a careful perspective of light and colour, and who painted the building of the new branch.
TAlso, the renewed Timexpert Radiance C+and the Campaign Against Breast Cancer were presented,in which the iconic Repair Night Progress dresses in pink in honour of all those women who fight daily. For the sale of each product you collaborate with the AECC (Spanish Association Against Cancer) donating 2 euros.
All those present received the booster of the Campaign Against Breast Cancer and the latest new product from Germaine de Capuccini, Timexpert Radiance C+, the professional treatment that multiplies by 6 the effectiveness of Pure Vitamin C (clinically proven effectiveness) and that provides maximum protection against skin ageing.
The event finished with all those present, journalists and the Global Ambassador Eugenia Silva going to the Hotel Castello di Spessa, where they later enjoyed a wonderful Italian supper.