Germaine de Capuccini has received the TNS FanPage Award for the best Facebook page in the Beauty & Personal Care category, in which competed brands such as Astor, L’Oréal Paris, Skeyndor, Biotherm, among others. Also, it has obtained the 11th place in the global category.
In the contest organised by TNS, leading company in market research and opinion in our country, have participated 240 brands from all types of sectors and activities. Also, the pages have been awarded based on the votes of their own fans by means of a questionnaire in which were taken into account values such as content, prescription it generates, interaction, competitive advantage and client support.
The award ceremony took place at the Official College of Architects of Madrid, Lasede, where apart from knowing the winners, there was the intervention of Jaime de Haro, President of IPMARK, Ángel Bartolomé, ex-Director of Marketing of Marco Aldany and professor at the CEU University and at TRACOR among others. The award was received by Rosalía Sanz, Community Manager of Germaine de Capuccini, who said:
We are a company with a history of 50 years, our clients are our family. The key is in conveying that familiarity to the digital environment. Another key factor is the participation of all the departments, as this team work is what makes the digital communication a true success.